We have a heart to heart. This can take place over the phone, on a skype call, or at a meeting place, say a coffee shop or at your place of business.
I draw correlations, connections and meaning, see patterns and shapes, and the first drafts start taking shape.After ideation of various concepts, I reduce my ideas into a specific creative direction, and prepare to present you a few concepts for a first look.
During the review, I take in your feedback and ideas and rationalize the pros and cons with you as to why I chose the creative direction. I then return to the drawing board, and this is where the project really comes to life.
I believe the ideal solution is to achieve a WIN-WIN — we review the design until we are both happy with it. All that is required is a shared commitment to finding the best solution.
And Tada! Enjoy the results of a great collaboration!